Stop renting
influence. Own it.

Staked matches brands with the creators their customers already trust — then builds and papers the equity deal. One partner, aligned for the long run, instead of paying for posts forever.

27%
higher conversions, long-term vs. one-off
34%
lower CPA, per Later
5x
higher lifetime value, per Glossier
0
SaaS platforms built for creator equity — until now
The Problem

Every platform monetizes the transaction. Nobody monetizes ownership.

Top creators now hold the cultural influence celebrities once did — and like celebrities before them, they're ready to take equity in the brands they believe in. Here's what changes when they do.

Renting influence
Pay per post, forever
Guess who's actually watching
The #ad tag kills algorithm reach
Cash out the door, no upside
Commission platforms that don't convert
Shared to followers, not sold to buyers
Owning it with Staked
+ One equity partner, long term
+ Real ICP data on your actual buyer
+ A genuine ambassador who converts
+ Aligned upside — more money, not less
+ Matched to buyers who actually buy
+ They open doors and drive conversions
Why Now

Two proven markets. One empty overlap.

The creator economy is exploding. Advisor equity is already standard practice for outside talent. Nobody has built the platform where the two meet — until now.

Creator Economy Advisor Equity STAKED 0 platforms here until now

Creator Economy

$64.3B TikTok Shop GMV in 2025. A $33B influencer industry. 13% average creator commission — on a $150 median gig, then it ends.

Advisor Equity Model

40K+ startups already manage cap tables on Carta. 0.01–10% equity routinely granted to outside advisors. 50K+ AdvisoryCloud placements, 30K+ Boardsi professionals.

The overlap is empty

Zero SaaS platforms are built for creators taking real equity. Funds, brokers and managers still do it by hand. $116B creator-commerce market by 2033, with ~19x revenue multiples on comps and $640M+ in creator M&A already disclosed.

How It Works

From first look to signed deal, in four steps.

The same process our team runs by hand at events — soon to run itself inside the platform.

01

Grading score

We build a consultant-grade audience profile for your brand — free, and yours to keep.

02

ICP creation

We turn your real sales data into an ideal-customer profile, not a guess about who's watching.

03

Targeted match

Every creator is scored against your ICP. A 90%+ overlap triggers an automatic introduction.

04

White-glove intro

We hand-carry the intro and the deal room — equity templates, vesting, milestones, e-signature.

The Math

You don't need capital to scale with creators. Give them a stake instead.

Same spend. Exponentially more.

Industry-average influencer spend returns roughly 4.2x ROAS — and it stays flat no matter how much you pour in. A Staked equity partner is aligned with your outcome, not your budget. The same spend compounds instead.

Industry average — 4.2x ROAS
Staked equity partner — 8x ROAS
This is you This could be you
Month 0Month 12Month 24
Proof

We're our own first case study.

Deal #1 — Lined Up

Mayci × Eternal Essence Oils

A real deal in a real deal room, built the same way every brand and creator on Staked will build theirs. Here's the shape of an example deal at our sweet spot — $2M–$60M brands, matched with 500K–5M-follower creators.

$8M
brand revenue
600K
creator following
2%
equity, 2-yr vest
4%
ongoing commission
$300K–$1M+
to the creator
~$20K
to Staked
In the network
Golf Alive Surface Sunscreen Famous Surf Wax Happy Ebikes Sundaze
Who We Are

Both sides of the marketplace, in-house.

NN

Nathan Neeley

Brand side

$1B+ in client revenue managed across 1,000+ brands. Founded AO2 Marketing, acquired by Barrel Holdings. 10+ companies acquired, 100s diligenced. Brings a 40K-strong CPG-owner email list.

JN

Jacob Neeley

Creator side

Founder of Sunday, a new-media talent-management agency — the roster that becomes Staked' first distribution partner.

MN

Mayci Neeley

Creator side

Cast of Secret Lives of Mormon Wives. NYT best-selling author of Told You So. ~4.6M combined social reach alongside Jacob.

Give equity.
Get aligned.

Pitch your brand to creators who are ready to own it.