Staked was founded by people who understand what it takes to scale brands and what creators actually deserve. We don't consult from the sidelines — we live this.
Nathan has architected brand strategy and scaling for over $1 billion in annual revenue across 1,000+ companies. He founded AO2 Marketing, recognized as one of the most innovative marketing firms in America before its acquisition by Barrel Holdings.
His deep relationships with founders and brand leaders across CPG, D2C, and e-commerce give Staked immediate credibility in the brand community. Nathan understands the math behind creator ROI better than almost anyone in the space.
Mayci is a cast member of TLC's hit series "Secret Lives of Mormon Wives," commanding a massive and deeply engaged audience across TikTok, Instagram, and YouTube. She's also a New York Times bestselling author of "Told You So," proof that her influence translates across mediums.
More importantly, Mayci is Staked's first equity partner — we don't ask creators to take equity unless we'd take it ourselves. Her involvement signals to every creator in our network that equity deals are real, structured fairly, and built by someone who understands what creators need.
Jacob founded and runs Sunday, a talent management agency that represents some of America's fastest-growing creators. He negotiates deals, manages brand relationships, and understands the creator economy at the operational level — what works, what doesn't, and why.
Jacob brings creator distribution directly into Staked's network. Sunday's roster becomes our beta users, our advisors, and our proof that creators actually want equity. He's the translator between brand expectations and creator reality.
Most platforms are built by outsiders. Staked was built by insiders on both sides — people who have actually made brand-creator relationships work at scale, who manage creators professionally, and who are creators themselves. We're not theorizing about equity deals. We're building them.
When creators own equity, they stop chasing followers and start building brand value. That's what drives real conversions. That's what Nathan's clients need.
Jacob knows what deal terms creators will actually accept. Mayci shows that equity can work. Together, they make sure every deal is structured for both parties to win.
Mayci's deal is real. The numbers work. Staked isn't asking creators to believe in equity — we're showing them proof that it pays off.